In that time, BODY BIKES have crossed the globe, fuelling a passion for indoor cycling among customers in more than 35 countries.
Along the way, we’ve challenged ourselves to always push the limits – an ethos that’s led to category defining products such as BODY BIKE OceanIX, the first indoor bike to be made using recycled plastic, and to Danish Industry presenting us with a coveted innovation award.
We’ve spread our wings to become a tech company too, with the launch of our indoor cycling app, and a magazine publisher in the shape of RIDE HIGH magazine – a brand-neutral publication that champions all things indoor cycling, offering fascinating insights and inspiration from around the world.
We’ve even taken our passion for cycling outside our traditional fitness arena, launching a new sister brand, BBCARGO, as a springboard into the electric cargo bike market. With all the environmental pressures on the world around us, it just felt like the right thing to do, and last year we were proud to unveil a best-in-class eCargo bike that puts all our sustainability learnings and bike-building expertise to good use.
Suffice to say our love for cycling has only grown over the years – we do what we love and we love what we do – so we’re humbled by achieving this milestone. It’s a big birthday that has only been made possible by the people all over the world who love the ride as much as we do.
To all of you, thank you. Here’s to the next 25 years of innovation as we continue our quest for perfection in indoor cycling bikes – and beyond!