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Body Bike

About us

Core values

WE ARE SUSTAINABLE

At BODY BIKE, we prioritize sustainability by using eco-friendly materials and processes, minimizing the environmental impact of our bikes. Our goal is to ensure a healthier planet for future generations and we proudly continue to research new materials that will further reduce our carbon footprint.

WE ARE DESIGN-LED

Durability and simplicity are key design principles that draw on our Scandinavian heritage, influencing everything from our bikes’ fully-enclosed aesthetics to their functionality. The result is unparalleled longevity, low maintenance and a smooth, efficient riding experience.

WE ARE HUMAN

We lovingly hand-craft every bike we manufacture, but our human touch doesn’t end there. We believe the best brands are human and that collaboration brings the best results, so with all our clients and partners around the world, we strive to nurture a global indoor cycling community that’s united by passion.

the quest for The perfect ride

the quest for The
perfect ride

BODY BIKE® was established in 1997 with a mission to promote healthy lifestyles through indoor cycling. The company remains solely dedicated to manufacturing indoor bikes with unmatched design, functionality and quality.

Since its inception, BODY BIKE has been at the forefront of indoor cycling innovation. With a clear focus on quality and performance, the introduction of the Supreme model in 2007 established the brand’s commitment to excellence. The BODY BIKE SMART+ took this further by enabling users to access detailed workout data through the BODY BIKE SMART+ app, setting a new standard for tracking and performance optimization.

In 2019, BODY BIKE showcased its dedication to sustainability with the launch of OceanIX, the world’s first indoor bike to be manufactured using recycled fishing nets. This marked a significant step in the brand’s eco-conscious journey, which reached another milestone in 2022 when all plastic components across the product range transitioned into being fully recycled.

Continuing its tradition of innovation, in 2024 BODY BIKE introduced its flagship model, the SMART+ Phantom. Featuring state-of-the-art magnetic brakes, this model represents the perfect blend of cutting-edge technology and sustainable design, reinforcing BODY BIKE’s leadership in the industry.

Innovation since 1997


1997

It all began with a quest for perfection – a passionate drive to create the ultimate indoor cycle. Indoor cycling had evolved dramatically, but the ultimate cycle was yet to be invented. With this quest in mind, in 1997 BODY BIKE was established in Frederikshavn, Denmark, launching its first model: the Open Bike.

2000

In the year 2000, BODY BIKE Classic was born. With a patented one-piece crank system, a hub welded as part of the flywheel for a perfect fit and a superior belt system, the new bike delivered a smooth, quiet yet incredibly robust ride. The unbreakable pedal arm was also patented and introduced in 2000.

2005

In 2005, BODY BIKE introduced its revolutionary HBS (Hydraulic Brake System) – a patented system where braking takes place directly inside the crank system, not on the flywheel. BODY BIKE also signed its 30th international distributor in 2005. 

2007

2007 saw the birth of the BODY BIKE Classic Supreme – an elegant, high-quality cycle that quickly gained traction among club owners worldwide. In the same year, BODY BIKE unveiled its 3-in-1 pedal, Pro Soft saddle, Pro Slim saddle, Wave bottle holder, protective mat – and a new-look logo.

2009

BODY BIKE Magic, launched in 2009, was an indoor cycle designed specifically for young people. In the same year, BODY BIKE celebrated the production of its 75,000th indoor cycle with the limited edition BODY BIKE Classic 75.

2012

BODY BIKE® Connect – a new watt-based cycle launched in 2012 – took all the guesswork out of indoor cycling. With workout data transferred wireless to a BODY BIKE® Performance Console mounted directly in front of the cyclist, riders could accurately see how they were performing. Different versions of the console were also created for other BODY BIKE® indoor bikes.

2016

In 2016, BODY BIKE SMART® and BODY BIKE SMART®+ were unveiled to the world. With its revolutionary SMART Charge feature, BODY BIKE SMART®+ was the world’s first indoor bike to harness user-generated power. It enabled data to be transferred from the bike to the new BODY BIKE® app – also launched in 2016 – and turn users’ mobile phones into full-colour consoles.

2019

In 2019, BODY BIKE showcased its dedication to sustainability with the launch of OceanIX, the world’s first indoor bike to be manufactured using recycled commercial fishing nets.

2022

The brand’s eco-conscious journey reached another milestone in 2022, when all plastic components across the product range transitioned into being fully recycled. As a result, BODY BIKE was able to calculate a 0.19 tonne CO2e footprint for both the OceanIX and its new Forest Green model, launched at FIBO 2023.

2024

Continuing its tradition of innovation, in 2024 BODY BIKE introduced its flagship model, the SMART+ Phantom – its first bike with a magnetic brake system. Representing the perfect blend of cutting-edge technology and sustainable design, Phantom successfully reinforced BODY BIKE’s leadership in the industry.

SUSTAINABILITY & SOCIAL RESPONSIBILITY

DRIVEN BY PURPOSE

At BODY BIKE, we believe that sustainability and social responsibility go hand-in-hand. That’s why we integrate these values into everything we do.

Local community

We collaborate with local businesses, including a sheltered workshop, to create jobs and support our community.

Sustainable products

Across all our SMART+ models, recycled materials account for 50.7% of every bike by weight. 

High quality and long life

By producing bikes of the highest quality, we ensure that they last for many years. Good for our customers and good for the environment.

Danish suppliers

We support the local economy by working with Danish suppliers.

Work environment and employees

We ensure that all employees have the necessary tools and safety equipment to perform their work in a safe and satisfactory manner.

Innovation and sustainability

In 2019, we were honored with DI Vendsyssel’s initiative award for our innovative use of a mobile app instead of a traditional console.

Local community

Sustainable products

High quality and long life

Danish suppliers

Work environment and employees

Innovation and sustainability

Looking ahead, we are committed to further reducing our environmental impact. Our future goals include transitioning to LED lighting in our production facilities, replacing our diesel-powered tractor with a robotic lawnmower, converting our company fleet from hybrid to fully electric vehicles, and installing charging stations for our employees’ electric cars. We are proud to be part of an industry that can contribute to a more sustainable future. By combining innovation, quality, and social responsibility, we create products that our customers can be proud of.

DEFINING MOMENTS

1997

BODY BIKE is established

2006

Les Mills announces BODY BIKE as its preferred bike

2016

BODY BIKE introduces the revolutionary SMART+ bike with ANT+ and Bluetooth connection, as well as the BODY BIKE app

2017

RIDE HIGH is published for the first time

2019

BODY BIKE introduces BODY BIKE Smart+ OceanIX – the world’s first bike to be made using commercial fishing nets. The company also expands and relocates to a larger production facility.

2020

BODY BIKE receives initiative award from Danish industry body DI Vendsyssel

2023

BODY BIKE cements its commitment to sustainability by achieving a 0.19 tonne CO2e footprint for the OceanIX and for its new Forest Green model

2024

BODY BIKE introduces the SMART+ Phantom – its first bike with a magnetic brake system

1997

Established

2006

Les Mills preferred bike

2016

SMART+ with ANT+ and Bluetooth connection & the BODY BIKE app is launched

2017

RIDE HIGH is published for the first time

2019

BODY BIKE Smart+ OceanIX – the world’s first bike to be made using commercial fishing nets.

The company also expands and relocates to a larger production facility.

2020

BODY BIKE receives initiative award from Danish industry body DI Vendsyssel

2023

BODY BIKE cements its commitment to sustainability by achieving a 0.19 tonne CO2e footprint for the OceanIX and for its new Forest Green model

2024

BODY BIKE introduces the SMART+ Phantom – its first bike with a magnetic brake system

RIDE HIGH magazine was born from BODY BIKE®’s deep passion for indoor cycling. Created, powered and funded by BODY BIKE®, its goal is simple: to showcase the best of indoor cycling, sharing stories, insights and experiences from across the globe. With every edition, we aim to inspire and push the industry forward.

News

26. March 2025
VISIT US AT FIBO WATT COMES AROUND GOES AROUND At FIBO 2025, we invite you to experience the power of indoor cycling—not just as a workout, but as a movement. Visit us in Hall 6, Aisle A, Booth 13,…
7. November 2024
Everyday life can sometimes be a challenge. Take a step back and reflect. See where you are and where you want to go. When you take a ride, you create an opportunity to rise above your daily concer…
8. May 2024
We had an amazing time at the Beyond Activ World event from June 11th-13th at the Singapore Raffles City Convention Center. We were thrilled to present our latest innovation, the BODY BIKE SMART+ P…