BODY BIKE® is excited to announce the appointment of FitDist Sports Limited UK as new distributor in mainland UK. The new partnership will see FitDist expand its portfolio of brands offering all BODY BIKE® equipment and accessories, including the new BODY BIKE SMART®+, launched in October 2016. The BODY BIKE SMART®+ is a state-of-the-art indoor bike featuring cutting-edge technology.

Focused on aligning itself with best-in-class brands, FitDist operates solely in the fitness industry to provide equipment, education, and active wear to trainers, gyms and athletes. Today’s announcement forms part of BODY BIKE®’s strategy to expand its distribution network to meet growing global demand and continue to deliver the best in user and member training experiences.

“It is essential that our network of distributors continues to evolve with the increasing demand for BODY BIKE® Indoor Cycles and that we can rely on our partners to deliver to the very high standards that remain core to the BODY BIKE® brand,” said Uffe A. Olesen, BODY BIKE® International CEO.

“With the industry knowledge and experience that FitDist offers, combined with the values that remain central to the business, we are very confident that FitDist will be fantastic advocates for BODY BIKE® and an effective long-term partner to help us to grow the business in the UK”

Ronny Maiti, Founder and Managing Director of FitDist Sports Ltd., said: “We are delighted to be named as the exclusive distributor for BODY BIKE® throughout mainland UK and to extend our current offering with BODY BIKE®’s full range of industry-leading indoor cycles. The UK indoor cycling market has continued to grow over the past 10 years. The availability of education programmes and varying styles of class formats and bikes has meant that not only has indoor cycling become a staple amongst the UK gym chains, but we have also seen a rise in independent boutique spin studios throughout the UK. “

“At FitDist we provide state-of-the-art products and programming by partnering with suppliers and brands that are the market leaders in their respective fields, and in partnering up with BODY BIKE® we have done exactly that. We are proud to be associated with BODY BIKE® as leaders in indoor cycling and look forward to growing our retail offering throughout both commercial and consumer channels.”

For more info, please contact:

FitDist Sports Ltd.

Unit D6, Horton Park Industrial Estate, Hortonwood 7, Telford

TF1 7GX Shropshire

United Kingdom

+44 (0) 3303 335098



BODY BIKE® International

Pier 6 Nord

9900 Frederikshavn


+45 9843 9696