BODY BIKE partners up with Matrix

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BODY BIKE partners up with MATRIX

BODY BIKE is delighted to announce that it has entered into a strategic agreement with Matrix Spain on the exclusive BODY BIKE distributorship in Spain. Matrix is among the world’s best and fastest-growing commercial fitness brands. It offers innovative and high-quality fitness equipment with a clear focus on user-experience and technology.

“It was therefore an obvious and natural choice to partner up as the opportunity presented itself,” Uffe A. Olesen, CEO of BODY BIKE International, states. BODY BIKE has been manufacturing high quality indoor bikes in its factory in Denmark for almost 20 years and has a worldwide distributor network.

 “We are looking forward to develop this partnership and increase our Spanish market share. Matrix has a solid customer base, a thorough knowledge of the Spanish market and they offer high quality fitness equipment to fitness centers from low-budget clubs to state-of-the-art facilities. It is the ideal partner for BODY BIKE.” The cooperation has come in place just as BODY BIKE is rolling out the new BODY BIKE SMART®+ indoor bike in clubs around the world. “I believe that this cooperation will strengthen both brands in the region,” Uffe A. Olesen continues.

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Matrix Spain CEO, Ernesto Aspe, also expresses his enthusiasm: "We at Matrix are very pleased to be BODY BIKE's partner for Spain. The reliability and performance of their bikes are second to none, and those are the most sought after features for indoor cycling especially in a highly demanding market like ours. That, together with their new connectivity range, makes BODY BIKE the perfect mix with our products, allowing us to cater the needs of all of our customers."

With this partnership, BODY BIKE will be strengthening its presence in the south of Europe.

To get more info on BODY BIKE International and its products, go to www.body-bike.com

To learn more about Matrix Spain and its product, go to their website

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