The partnership establishes INTENZA as the exclusive US commercial channel for BODY BIKE’s co-branded indoor cycling equipment.

Vancouver, WA, USA, March 2026 — INTENZA FITNESS is proud to announce a new exclusive distribution partnership with BODY BIKE. The parties have chosen MOWL® — the most complete, instructor-loved, and reliable group training software in the world as their preferred studio experience partner. The three companies unite under a shared belief: that experience inside a facility is just as important as the equipment within it. Under the agreement, BODY BIKE will co-brand all indoor bikes and will be available exclusively through the INTENZA U.S. commercial network, paired with MOWL® as the preferred training platform for all participating facilities.

Three companies, one common mission

INTENZA, BODY BIKE, and MOWL® have each taken their own path through the fitness industry, yet they share a fundamental belief: true quality is created by people who refuse to compromise. For decades, INTENZA has remained committed to developing equipment designed to last and to deliver a dependable, premium experience. BODY BIKE has spent 29 years perfecting the craft of their hand‑built indoor bikes, with an unwavering focus on quality materials, durability, low cost of ownership, and a responsible environmental footprint. Because of the MOWL® platform, no console is necessary. The mobile member’s mobile device will replace the console. MOWL® is founded on a crystal‑clear understanding: instructors are the driving force behind how members fall in love with indoor cycling. When people train together, connections form — and those connections keep members engaged and loyal to their studio over longer periods of time. This focus on the in‑studio experience is just as essential as the quality of the bike itself.

This is why the partnership feels so natural. Three companies with different strengths but the same core principle: to create an indoor cycling experience where equipment, technology, and environment elevate one another — delivering a unique product offering unmatched in the group cycling category. We have created the group cycling experience that has no rival. This complete solution will reinvigorate your studio and increase ridership.

Executive Statements

Product availability

BODY BIKE co-branded indoor cycling equipment will be available exclusively in the United States through INTENZA FITNESS beginning May 2026. Facilities purchasing BODY BIKE through INTENZA gain full access to the MOWL® training platform. To request a consultation or product demonstration, visit intenzafitness.com or Jim Ligget, Managing Director, Jim.ligget@intenzafitness.com

About INTENZA FITNESS

INTENZA FITNESS have focus on design and premium quality commercial fitness equipment, sustainably built for luxury hospitality, corporate wellness, premium residential, and upscale commercial gym environments. The company distributes through more than 75 partners across more than 30 markets worldwide, with products recognized by leading design awards including Red Dot Design and iF Design Award.
For more information, visit intenzafitness.com.

About BODY BIKE

Founded in Denmark, 1997. BODY BIKE is fully focused on indoor cycling. Every bike is hand built, with a focus on longevity, sustainability, and exceptional riding feel. The SMART+ Phantom, launched in 2024, features magnetic brake technology and fully recycled materials. Featuring the latest app connectivity. No consoles needed. The mobile device is the interface between the bike and the experience. Imagine no more consoles required for your studio!
For more information, visit body-bike.com.

About MOWL®

With MOWL®, cardio becomes a virtual adventure, and your members are the stars of the show! Instructors are supported by intuitive visuals that help guide the class, while live workout data blends seamlessly with entertainment and motivation to create an immersive, intelligent experience. Members can even play MOWL® workouts in between live classes! MOWL® supports multiple modalities, including cycling, running and GroupX.
For more information, visit mowl.com.